PEKALONGANNEWS, BANGKOK - Media OutReach - 30 August 2023 -
Thailand Privilege Card Co., Ltd. (TPC), the operator of the Thailand Elite
Card Project overseen by the Tourism Authority of Thailand (TAT), has undergone
a rebranding with the vision of establishing itself as a global leader in
offering premium privileges to prominent individuals seeking long-term
residency in Thailand. The previous eight membership card options have been
phased out, making way for the new "Thailand Privilege Card" product,
which is now available in four distinct packages. Crafted upon the bedrock of
the "Freedom of Choices" philosophy, these packages embrace amplified
privileges customized to a variety of global lifestyles. With a deliberate
emphasis on pivotal markets, namely China, Japan, the United States, the United
Kingdom, Russia, and European Union nations, with an ambitious projection of
contributing over ten billion Baht into the nation.
Reflecting on the operational accomplishments of the
Thailand Privilege Card in 2023 and its current performance, Mr. Manatase
Annawat, President of Thailand Privilege Card Co., Ltd., stated, "The
Thailand Privilege Card has reached an impressive 20-year milestone, and we
take great pride in this achievement. The company has continuously developed
services and introduced products to cater to the evolving needs of
international residents seeking long-term residency in Thailand. We are the
sole global Residency Campaign that offers Visa Privileges alongside Airport
Services and Lifestyle Privileges, resulting in an accumulated income of over
50 billion baht over our 20-year journey, with a membership that exceeds 31,500
members. In the year 2023 alone, we achieved approximately 7,500 billion baht,
witnessing a growth of more than 11,500 members, representing a remarkable 210%
increase from the revenue of 2022."
To celebrate the 20th anniversary of Thailand Privilege Card
Co., Ltd., a significant rebranding and enhancement of benefits has been
introduced. This transformation marks the shift from the 'Thailand Elite Card'
to the 'Thailand Privilege Card,' extending a warm welcome and ensuring utmost
satisfaction and convenience for international residents aspiring to establish
long-term residency in Thailand. This revamped offering includes comprehensive
benefits of airport privileges, enriched travel experiences, leisure,
accomodations, activities, business investment opportunities, and more. This
multifaceted rebranding effort involves key changes, such as contemporary logo
design and new staff uniforms. Guided by the company's brand DNA, 'GRACE,' the
company aims to elevate Thai product and service quality, generate revenue for
the nation's economy, and reinforce the image of a global organizational
leader.
"The company targets four main segments: Frequent
International Visitors/ Affluent/Investors, Workcation/Digital Nomads, Expats
in Thailand, and Retirees. The company will strategically penetrate markets in
various potential countries, encompassing key markets such as China, Japan, the
United States, the United Kingdom, Russia, South Korea, and European Union
countries. Additionally, the company will explore and expand its presence in
emerging markets with potential, such as India and countries within the GCC
region, including Saudi Arabia," Mr. Manatase added.
The new benefits of the Thailand Privilege Card, following the concept of 'More Choices More Freedom,' each membership category will accrue Privilege Points, enabling the redemption of exclusive privileges and extraordinary experiences. The membership cards are categorized into four packages:
RESERVE: The membership fee is 5 million baht, with a
membership duration of 20 years or more. This option is designed for
individuals seeking long-term entry and exit to Thailand. Membership can be
renewed every 5 years, and members can earn 120 accumulated points annually for
redeeming top-tier privileges, including accommodations, travel conveniences,
investments, health and wellbeing, and more. The RESERVE membership is
exclusively available through invitation and is limited to 100 individuals per
year.
DIAMOND: The membership fee is 2.5 million baht, with a
membership duration of 15 years and exclusive privileges throughout the stay in
Thailand. Members earn 55 accumulated points annually to redeem additional
privileges.
PLATINUM: The membership fee is 1.5 million baht, with a
membership duration of 10 years. Members accumulate 35 points annually to
redeem additional privileges.
GOLD: The membership fee is 900,000 baht, with a membership
duration of 5 years. This option is curated for individuals seeking short-term
entry and exit to Thailand. Members can accumulate 20 points annually to redeem
additional privileges.
'More Choices More Freedom' introduces exclusive privileges
to all cardholders' preferred lifestyle, delivering premium services throughout
their stay in Thailand.
These privileges encompass premium airport assistance
services, exclusive lounge access at the airport on both arrival and departure,
limousine transfers, and personal liaison services available in four languages:
English, Korean, Mandarin, and Japanese, with the potential for additional
languages in the future.
Thailand Privilege Card Co., Ltd. is pressing forward
through collaborations with diverse sectors within the tourism industry, aiming
to enhance comprehensive service to members. The key is to generate revenue for
businesses that align with diverse lifestyles nationwide, including:
Stay: Exclusive privileges for exceptional stays in
world-class luxury hotels, including benefits i.e. "Stay 1 night get 1
more night," and room upgrade opportunities
Travel: Special travel privileges in partnership with
leading airlines, featuring personal assistants and welcoming staff at
airports, dedicated airport transfers, airport lounge access, as well as perks
like private drivers, private yachts, private jets, and private car rentals.
Leisure: A range of benefits from partnering establishments
such as restaurants, entertainment venues, shopping outlets, and sports
activities. These benefits encompass discounts, VIP lounges, personal shopping
assistance, priority viewing at prominent shopping centers, co-working spaces,
and even a "buy-one-get-one-free" movie ticket offer.
Well-Being: provides exclusive privileges in health and
wellness. This includes health check-ups at prominent hospitals, spa services,
access to fitness center facilities, and top-tier wellness centers.
Wealth: Investment-related privileges, including the Wisdom
Card (subject to terms), financial and investment advisory services, training
seminars, and exclusive packages for health and life insurance.
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